
Using IT techniques to energize sales and marketing
Overview
The effective application of such technologies has become a key resource central to each organization’s competitive strength.
BRIAN NORMA
/ Group General Director – Aqua Group
This case study focuses on how Bryant Homes has used information technology. It shows how using both an Intranet and the Internet together with interactive multimedia, places Bryant Homes at the forefront of its sector.
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Requirements
Our solution
The communication between machines of different kinds sometimes cause troubles and inaccurate signal decoding results.
Advancements in technology – including machine-to-machine communications between smart sensors, referred to as ‘The Internet of Things’. For example, appliances in the home that can be monitored and controlled wirelessly by the homeowner wherever they are.
The potential market for servers and networking equipment development is still unstable and shrinks every year.
Market development – increasing market share in new markets such as servers and networking equipment. ARM’s technology is well placed to provide lower power options to transport, distribute, analyse and store data across the internet.
Demand for energy efficient technology – the market demands high performance products using low power technology.
This case study will demonstrate how ARM’s strategies contribute to the achievement of its business vision, aims and objectives using an integrated approach focusing on innovation, its people and its network of partners.
Results:
Modern customers are much more sophisticated and want extensive comparative information and advice.
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