A Freeserve case study on expanding market

Overview

The choice of corporate strategy will determine the marketing, human resource, financial and operations strategies.

LOREN MIRAMAR

/ Group Chief Executive – Aqua Group

Freeserve realized that it was important to re-brand its product and evolve from an Internet Service Provider (ISP), which merely provides the customer with access to the World Wide Web, into a true portal, with a site full of interest and content.

Our solution

The communication between machines of different kinds sometimes cause troubles and inaccurate signal decoding results.

Advancements in technology – including machine-to-machine communications between smart sensors, referred to as ‘The Internet of Things’. For example, appliances in the home that can be monitored and controlled wirelessly by the homeowner wherever they are.

The potential market for servers and networking equipment development is still unstable and shrinks every year.

Market development – increasing market share in new markets such as servers and networking equipment. ARM’s technology is well placed to provide lower power options to transport, distribute, analyse and store data across the internet.

Demand for energy efficient technology – the market demands high performance products using low power technology.

This case study will demonstrate how ARM’s strategies contribute to the achievement of its business vision, aims and objectives using an integrated approach focusing on innovation, its people and its network of partners.

Results:

Traditional economic theory suggests that all companies attempt to maximise profits at all times. Freeserve, however, has chosen to maximise growth.

New multiple site connectivity

We use a newly developed technology to connect sites that are based on different types of servers and networks, SiteConnect, which helps to reduce the misinterpretation of signals as well as the loss of data during transfering.
IT Security & Software

To keep your systems, your devices, and network stay secure, we have developed a new program that limits the access of suspicious objects or people and authenticate all logins to the system.
Weak hosted capability

Some hosts are unaware of the potential risks as well as security loopholes in their system. By detecting these errors and taking prompt actions on improving firewalls, we can upgrade the system security.
Build internal network

The internal network is essential for all companies and corporations, especially for those working in IT sector. To avoid possible risks when sharing internal confidential files and documentation to an external receiver, internal network must be strong.

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